Niche: Page 5

Business News

How Hyperink Aims to Reinvent Publishing

See how Kevin Gao, the founder of Hyperink, is re-thinking the e-book publishing industry by focusing on niche content.

Business News

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.