Online Shopping

Marketing

5 Black Friday Strategies to Turn Holiday Browsers into Instant Buyers

Follow these five strategies if you want to maximize conversions during the holiday shopping season.

News and Trends

How Gen-Zs and e-Commerce are Transforming Consumer Behavior in India's Festive Shopping

India's festive shopping culture is not only alive but thriving in this new digital age, blending tradition with modern consumer preferences and setting new benchmarks for what's possible in the e-commerce landscape.

News and Trends

Indian Festive e-Commerce to Hit $12 Billion in 2024: Report

Shiprocket reports India's e-Commerce export market, which is currently valued at around $3-4 billion, to expand exponentially, with projections reaching $200-300 billion by 2030

News and Trends

How Digital Payments Are Transforming the Indian Festive Season Shopping

The festive season sales have reflected an extraordinary rise in consumer spending, with early estimates suggesting that sales from September 26th to 28th alone crossed INR 26,500 crore

News and Trends

A Deep Dive Into The Shift of Consumer Behaviour in Purchasing

A large portion of consumers spend between INR 500 and INR 2000 monthly on online purchases

Growing a Business

5 Ways to Outsmart Seasonal Slumps and Keep Your Online Sales Active Year-Round

Seasonal changes offer challenges but also growth opportunities. Businesses can achieve sustainable success by diversifying products, reaching diverse markets, fostering loyalty and conducting strategic planning.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Marketing

If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps

With shoppers craving connection, retailers that make the human touch part of their ecommerce play could find themselves rewarded.

Business News

Boomers and Gen X Are the Most Devoted Customers on This Popular Shopping App — And They Might Be Getting Played Because of Their Age

Chinese e-commerce platform Temu, which launched in the U.S. in 2022, remains a hit despite consumer complaints.

Business News

Selling on Amazon? Take These 5 Steps to Knock Your Sales Out of the Park

Set to become the largest retailer in 2024, Amazon is the go-to destination for ecommerce sellers. But don't fall prey to common mistakes — take these five steps to succeed instead.

Growing a Business

7 Ecommerce Customer Experience Strategies for Effective Branding in 2024

This guide explores the latest ecommerce customer experience strategies for effective branding in 2024.

Science & Technology

4 Online Fraud Concerns for Retailers this Holiday Season and How to Protect Yourself Against Them

The end-of-the-year holiday season, a.k.a. the shopping season, is the time when online retailers suffer the most from fraud attempts. Being aware of the different types of fraud online retailers are exposed to is the first step in protecting against them.

Science & Technology

I Used a Just-Launched AI Tool to Find a Christmas Present for My Fiancé. It Didn't Go As Expected — But It Was Definitely an Eye Opener.

AI makes all sorts of things easier — so why not the sometimes difficult task of choosing the perfect gift?