Pay-Per-Click: Page 3
SEO for Business Explained: A Conversation With Rand Fishkin
In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Your ad copy needs to be engaging and the result of careful testing and planning.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Should You Focus on SEO or Pay-Per-Click Marketing?
What does each do, and what are pros and cons of each approach?
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
How to Advertise Your YouTube Videos
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
5 Pay-Per-Click Mistakes That Can Cost You Money
Tips for steering clear of common advertising pitfalls.
SEM, SERPs and Other Online Marketing Terms Explained
Explanations for eight common acronyms you might encounter in your online marketing efforts.
SEO vs. PPC: Knowing Which Is Right for Your Website
Your choice will depend on your budget and how fast you want to build traffic.
Three Secrets to Using Google Analytics for Measuring Your Website's ROI
If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
How Can I Get Businesses to Advertise on My Website?
Seven Tips for Improving Pay-Per-Click Campaigns
Consider this advice for creating targeted keywords and maximizing click-through action.
A Look at Pay-Per-Click Tools for Small Businesses
If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Running Display Ads with Google Gets Easier
Add logos, pictures, and rich media to your pay-per-click strategy.