Product Launch: Page 6

Starting a Business

6 Steps to a Successful Product Launch

There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital.

By Chuck Cohn
Marketing

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.

Marketing

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.