Public Relations
In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here's How Entrepreneurs Can Stay Ahead
Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.
How to Turn Your Event Into a Must-Attend Experience With PR
A strong PR strategy creates buzz, attracts the right audience and ensures your event leaves a lasting impact.
How to Master Public Relations and Build Lasting Trust in a Changing World
Public relations is essential for business leaders to understand in today's fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional communication, helping brands connect with skeptical and savvy audiences.
Why Startups Need Public Relations to Spark Growth and Credibility
Public relations is essential for startups aiming to grow and establish credibility. This article examines the role of public relations in helping startups develop brand recognition, establish their identity and cultivate trust.
Yes, AI Might Take Your PR Job. Here's What You Can Do About It.
As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can secure their place in the future of public relations.
How to Master Public Relations Like a Pro
In a world where PR is often bogged down by buzzwords and bureaucracy, Lydia Hoye is carving a new path.
How You Can Leverage These PR Strategies to Build Your Company's Credibility and Trust — Even When Under Attack
Public relations is about more than media coverage — it's about fostering trust and authentic relationships with stakeholders and the public. This article explores how businesses can leverage PR strategies to build credibility, earn loyalty, and navigate crises effectively.
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
Get your brand ready for the new realities of a changing media landscape.
Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs
Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.
How to Beat the Post-Holiday Sales Slump and Crush Your Q1 Goals
Overcome the post-holiday sales slump and keep the momentum strong with these key tips.
I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.
Entrepreneurs often think they need PR. Most don't.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
PR vs. Marketing — Which One Delivers Better ROI for Your Business?
PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget.
Your 2025 Media Strategy Needs These Things to Survive
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
6 Marketing Problems Brands Face and How to Solve Them for Success
Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.