Public Relations: Page 3
10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024
The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.
How to Align Your PR and Marketing Strategies to Get More Out of Both
A collaborative approach that acknowledges the distinct roles and perspectives of marketing and PR professionals can be a force multiplier.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
Several Leaders Got Themselves in Trouble for Communication Blunders Last Year — Here's How You Can Avoid Becoming One of Them.
From relying too heavily on AI to not expecting the unexpected, here's how to communicate effectively as a leader in the year ahead — and avoid needless controversy in the process.
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future.
PR Isn't Everyone's Forte. Is It Time For You to Bring in the Pros?
A PR expert explains how and when you can tell you need to level up your PR game and stop trying to do it all on your own.
Five Ways To Ensure A Successful 2024 Public Relations Plan For Your Business
When planning for 2024, businesses should definitely factor in being agile and forward thinking.
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
Do You Need a PR or Marketing Professional? Here's the Difference
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.
This Graduate Student Started a Side Hustle to Help Pay Tuition. It Earned Over $115,000 Last Year — More Than His Full-Time Job.
In 2017, Carter Osborne launched a side gig to "take the edge off" tuition payments for graduate school. But it would grow into a much larger — and lucrative — venture.
Should You Hire a PR Firm or a Boutique PR Firm? (And What's the Difference?)
There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
These Are the Elite PR Secrets You Must Know to Get Noticed — and Escape Backlash, According to an Expert Who Helps Celebrities Do Just That
AI might be taking the industry by storm, but it can't replace the human element, says Liza Anderson, founder of Anderson Group Public Relations.
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.