sales and marketing alignment

Growing a Business

The Sales Game Has Changed. Here's How to Keep Up.

The game has changed. The modern sales process begins with new marketing strategies that can help develop leads before your sales team gets involved.

By Nicholas Leighton
Management

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)

Why can't sales and marketing just get along? Here are three tips to help them get on the same page.