Santa Claus

Marketing

The Santa Claus Approach: Unwrapping Marketing Lessons from the Man in Red

This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.

Business News

The Salary a Professional Santa Can Earn in One Holiday Season May Surprise You — But There's Still a Saint Nick Shortage This Year

There are more than 2,250 professional Santa opportunities, many of which opened up during the pandemic.