sephora

Branding

She Launched Her Black-Owned Beauty Brand with $1,500 in Her Pockets — Now Her Products Are on Sephora's Shelves.

On her journey to disrupt the beauty industry with her brand OUI the People, here are three lessons founder Karen Young shares.

Business News

A Sephora Customer Is Going Viral After Claiming a Popular Body Butter Attracts Spiders: 'Watch Out for These Lotions'

A viral review claimed Sol De Janeiro's Delícia Drench Body Butter attracted spiders, but the company says the claims are bogus, an "urban legend."

Business News

Sephora Is Putting Customer Favorite Merchandise Behind Lock and Key

The change goes against Sephora's original try-before-you-buy business model.

Business News

You Can Now Get That Last-Minute Lipstick From Sephora Delivered Within An Hour From DoorDash

Sephora announced a partnership with Doordash to expand its product delivery options Wednesday.

Business News

Plans to Sell a 'Witch Kit' Spelled Trouble for Sephora

Before your company makes light of witches for Halloween, consider this: They're a real thing. And they don't ride broomsticks.

Social Media

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.