Social Media Marketing: Page 6
This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary'
Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.
AI-Powered Digital Marketing Raises Concerns Over User Privacy and Job Loss. But Mari Smith Says It's Not All Doom and Gloom.
Renowned social media thought leader Mari Smith, dubbed the "Facebook Queen," discusses the fascinating and frightening controversies surrounding the utilization of AI in marketing.
3 Ways to Tackle Common Social Media Obstacles
With social media, quality is more important than quantity.
How to Own Your Online Narrative — Even When the Internet Owns You
People depend on the internet for answers, but controlling the information online about you can be difficult. Here's how to own your narrative when the internet owns you.
3 Ways to Personalize Your Marketing for Higher Engagement
Use these three key tips to successfully incorporate personalization into your marketing.
What is Google Saying? Why a Positive Brand Reputation Online is So Important
Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.
5 Innovative PR Strategies to Boost Your Brand in 2024
Let this year be where your brand's story becomes not just told but celebrated.
How to Grow an Online Business Profitably — A Private Equity Playbook
In an unpredictable digital landscape, drawing from the private equity playbook will help businesses adapt and thrive.
7 Innovative Marketing Approaches to Boost Your Sales in 2024
The year 2024 looks promising for marketers who are willing to embrace technology without sacrificing community.
Shark Tank's Kevin O'Leary Recommends This 6-Step Social Media Strategy to Be Profitable
If social media feels like just fluff for your business, here's what you need to do to make it profitable.
Immediate Results Aren't Everything — Here's Why Playing the Long Game in Marketing Is Worth It
Building a solid and effective marketing strategy means thinking about the present and the future.
6 Ways to Use Social Media to Strengthen Your Brand in 2024
Whether launching your brand or wanting to refresh your strategy in the first quarter, here are six ways to make social media work for you.
The Most Creative Side Hustles We Learned About in 2023
Here are some of our favorite side hustle stories that we reported on last year.
A Guide to Socially Conscious Posts (And Their Consequences)
What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?
7 Things Brands Should Consider Before Collaboring With an Influencer
Influencers of all sizes can help brands meet a new audience in 2024.