Startup Basics: Page 6

Starting a Business

The Secret to a Successful Startup? Focus on Accurate Financial Records

Studies show that many startups are not handling the financial side of business correctly. This is a big mistake that can hinder growth.

Marketing

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Starting a Business

How Startups Can Succeed In the New Low-Valuation World

Money might not flow like it used to, but these tips can help you succeed as a startup in a low-valuation world.

Fundraising

5 Ways to Fund Your Startup as a Solopreneur

Funding your small business can be nerve-racking. Use these five steps to fund your startup without feeling overwhelmed.

Starting a Business

Launching a Startup Company? Here's Why Having a Beginner's Mindset Is So Important

A fresh perspective can provide the crucial spark you need to power past obstacles and realize your entrepreneurial vision.

Culture

Sink or Swim: How Focusing on Your Team Will Help Your Startup Succeed

If you want your startup to last, create a people-first culture. Here's how to do it.

Starting a Business

Most Startups Fail. These 5 Tips Will Help Make Sure Yours Doesn't.

A majority of startups don't make it long enough to sustain themselves on real profits. If you want to make sure your startup isn't one of them, take a look at these five practices I've observed from successful, thriving ventures.

Marketing

Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First

Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.

Business Ideas

How to Turn Your Idea Into Success

Those with a clear understanding of what it takes to turn an idea into reality are the ones that walk away with the title.

Starting a Business

How to Find Your Startup's Niche

If you're targeting a market with a lot of buzz, you're aiming wrong.

Starting a Business

Building A Successful Minimum Viable Product: The How-To

If you feel that an MVP strategy is the right approach for your startup, here are six steps you can take to make the most of it.

Starting a Business

How to Bring Authenticity to Your Startup's Marketing Strategy

People are tired of being pushed into something they don't want.

Starting a Business

5 Myths That May Be Causing Your Startup to Stall

Common pitfalls and misconceptions entrepreneurs need to avoid when starting their business.

Starting a Business

Why You Should Build a Startup When Everything Has Already Been Invented

Clients and colleagues regularly ask me about this topic.

Starting a Business

Why Business Management for Startups is Essential for Growth

You'll need these skills to keep your business profitable and thriving for years to come.