The Makers Co.
Quality Hygiene Provider for Every Age
The Indore-based hygiene brand Millennium Babycares excels in baby, fem-care, and adult hygiene products.
The Indian Glow: Romita Mazumdar, Founder and CEO, Foxtale
She gained invaluable insights by working in a beauty store and interacting with over 3,000 women which guided the product development
Transforming Dairy
Starting with small-scale pilots in 2016, they allowed customers to subscribe and pay for milk in advance. By 2019, they established a solid customer base of around 5,000 subscribers, setting the groundwork for their D2C journey
Athleisure Driven By Modern Lifestyles
Kabra's journey began during his MBA studies abroad in 2015, culminating in the launch of XYXX in 2016. The brand name reflects a disruptive vision, emphasizing individuality.
Doyens of D2C: How these Founders are Reshaping the Space
Our current issue is one dedicated to the doyens of D2C. One clear theme, which emerged out of our conversations with entrepreneurs featured in this edition, is their newfound focus towards quick commerce, which is driving sales to a new high
Innovative Fashion Strategist
The Pant Project offers custom-fit pants with personalised styles, leveraging D2C, social media engagement, and data analytics. Plans include expanding to denims, athleisure, and omnichannel experiences with INR 100 crore revenue goals.
Revolutionizing Sleep
Through extensive research, the team discovered that Indians are among the most sleep-deprived people in the world, often spending nearly 26 years of their lives on beds supported by outdated mattress technology. This gap in the market highlighted a critical need for innovation
The Wellness Crusader
"We observed a highly unorganised sector riddled with counterfeit products, misleading label declarations, and a lack of proper quality control measures. As consumers, we struggled to find authentic, highquality products we could trust," said Shreyans Jain, founder & executive director, Nutrabay
The Cow-loving Milkman: Dr. Kishore Indukuri of Sid's Farm
In 2016, with just 20 cows and a dream of creating something better, Sid's Farm was born—a direct-to-consumer (D2C) dairy brand driven by a passion for quality
Pet Companion
Founded in 2021 by Varun Sadana, the Bengaluru-based Supertails simplifies pet parenting with a digital platform offering products, personalised support, and resources.
Going Nuts
"Our mantra has always been to discover what resonates with consumers and scale it across channels, aligning with evolving market dynamics," said Akash Sharma, co-founder, Farmley
Miss Fashionista
She candidly admits that while building a brand from a tier-III city was not easy, "it has been worth it."
Affordable Footwear Innovators
Founded by Prateek Singhal and Ahmad Hushsham in 2021, Yoho offers affordable, comfortable footwear with over 100 styles, including orthopaedic slippers and sneakers, and plans to expand into kids' and sports footwear.
The Comfort Redefiner
Freecultr, founded in 2019, redefines India's innerwear market with a data-driven, consumer-centric D2C model. Expanding globally, it emphasises comfort, sustainability, and customer feedback, aiming for 50% growth by 2025.
Data Breach Drama: When Trust Turns Costly in a Digital Age
Amid surging data breaches, Indian businesses are prone to financial and reputational fallout. Can cyber insurance emerge as a safeguard?