The Playbook

Marketing

How the San Jose Sharks Score With Fan Experience

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience.

Thought Leaders

The Playbook Podcast: Million-Dollar Opportunities for eSports Players, Parents and Entrepreneurs

On this episode of The Playbook podcast, Marty Strenczewilk, co-founder and CEO of Splyce, discusses the rapid growth of eSports, and the best ways to make a career in the industry.