Building a Business
5 Important Elements For Creating A Logo Design
A great logo isn't just about looking nice. It's about picking the right colors, fonts and graphics
Website Design
Business Branding
Want to Refresh Your Brand? Here’s the Crucial Step You Need to Take First.
By Goran Paun
Thought Leaders
Why Mastering the Digital Experience of Your Website is Crucial for Business Success
One way to ensure that your website or app loads quickly and boosts your conversion is to include Digital Experience Testing before releasing it.
By Asad Khan
Tech
Stop Overwhelming Your Online Customers With Information Overload — Hook Them In By Revamping Your Website In This Way.
Progressive disclosure is a way to strategically release and relay critical information throughout the customer journey. This is an important consideration when creating or revising a website to create an optimal user experience.
Marketing
How to Overtake Your Competition With Creative Brand Precision
Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.
By Bora Celik
Marketing
This Is the Framework You Need to Create a Brand Worth Your Customers’ Loyalty and Make More Money Doing It
The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here's how to use compelling storytelling on your website and one specific framework to capture their attention.
Building a Business
The Secret to An Extraordinary Website? It Starts With the Team Behind It
Whether you've got a team of one or 100, the success of your website depends on having the right people (and tools) doing the right work.
Tech
AI Won’t Replace Designers — It Will Make Them More Creative. Here’s How
Designers can use AI to boost their efficiency and creativity.
By Harish Malhi
Building a Business
The Benefits and Limitations of Minimalism in Website Design
Minimalism is gaining popularity when it comes to web design. But is it right for your business? Let's discuss the pros and cons.
Thought Leaders
Why You Need to Develop Your Website’s Content and Design in Tandem
What comes first in website development — design or copy? Ultimately, it comes down to balance. Here's why.
By Goran Paun
Business Operations & Logistics
8 Must-Have Elements For Your Franchise Brand or Business Website
A well-designed website is critical to the success of any franchise brand. This article outlines the necessary elements for a consumer brand or franchise development site.
Marketing
6 Website Promotion Methods From the Web 1.0 Era That Still Work Today
Many of the marketing and advertising techniques that were used during the early days of the internet are still effective today.
Building a Business
6 Crucial Things to Consider When Choosing a Web Hosting Service
Here's how to avoid making the wrong choice when it comes to web hosting services.
Building a Business
4 Crucial Reasons You Need a Custom Website
A website is crucial to your success, and building it should not be a process taken lightly. Here are four ways a custom website will change your business.
Marketing
What’s the Secret to a Successful Website Business? Be a Human, not a Homepage
Want to attract devoted online customers? Show them you are a real person they can know, like and trust.
By Mary Hood
Marketing
9 Tips to Successfully Market Your Business
Strategic marketing is key to an organization's success. It involves understanding your customers' needs and how they can be met using different promotional mediums and visibility techniques.
Tech
8 Easy Ways to Improve Your Website by Reducing Bounce Rates
A high bounce rate can mean your website isn't doing a good job of engaging and converting your website visitors. Fortunately, there are things you can do to reduce bounce rates on your website.
Business Operations & Logistics
How Much Do SEO Services Cost?
Most business owners now recognize that search engine optimization (SEO) is the best way to drive customers to your website. The burning question is, how much do SEO services cost?
Marketing
Are You, Like Most People, Spending Too Much on a Website?
But how much should you be spending on this all-important asset?
Marketing
7 Practices for Creating High-Converting Landing Pages
A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing landing pages for your business.
Marketing
Why Niche Targeted Landing Pages Are So Valuable
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
Marketing
8 Tips to Make Your Website More Sticky
These simple tweaks can get your website visitors to spend more time on your site and increase your online engagement.
Tech
The Horrifying Problem With the Way Web Design and Development Is Taught
Most professional feedback on how to improve your website focuses on the technical, because that's what's taught. However, until your website communicates extremely well, the technical part doesn't matter.
Marketing
5 Web Design Tips You Can’t Ignore in 2022
Great website design starts with the fundamentals. Here's how you can turn your website from boring and unhelpful to dynamic and valuable.
Building a Business
Address These 10 Common Causes of Customer Friction to Maximize Success
Anything slowing or stopping a customer from purchasing - from poor website design to an unknowledgeable sales staff - is an existential issue that needs to be addressed immediately.
Marketing
5 Copywriting Tips to Increase Landing Page Conversions
Given the notably low typical landing page conversion rate, the need to drive more traffic to your site is critical, and there are proven and inexpensive ways of doing it.
By Jeremy Moser
Business News
How Website Accessibility Affects Your Brand’s Reputation and Success
If your business site isn't broadly accessible by users with disabilities, you aren't just missing out on revenue, but also exposing yourself to potential legal trouble.
Tech
11 Ways to Get Visitors to Spend More Time on Your Website
Professional design, clean navigation, compelling content and fast page loading are among the essentials for reducing bounce rate and turning visitors into customers, but others might surprise you.