working class
Business Models
A Company With a Conscience — How to Make High-Priced Products Accessible to Working-Class Families
Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families.
Thought Leaders
What Growing Up in a Blue-Collar Household Taught Me About Entrepreneurship
What separates the best entrepreneurs from the rest is usually their character, and nothing builds character better than hard work.