Andrea Olson

Entrepreneur Leadership Network® VIP
CEO of Pragmadik

Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and a TEDx speaker coach.

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Latest

Branding

Why You Need a Customer Mission Statement if You Want a Successful Organization

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.

Business Ideas

How This One Customer Service Hack Can Transform Your Business

Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.

Leadership

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

Growing a Business

Your Differentiators Suck. Follow These 5 Steps to Stand Out From Your Competition.

If you believe your organization is unique because you focus on quality, service or customer success, be prepared to have your marketing messages ignored.

Marketing

4 Keys to an Unforgettable Customer Experience

Exceptional service goes beyond superficial platitudes and basic hospitality.

Growing a Business

Why Problems Are More Powerful Than Products

Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.

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