Management - Page 2

Want to be an effective leader? You have to understand how to manage your team. Learn everything you need to know here.

Marketing

I Wish I Knew This About Google Before Trying My Growth Strategy

Smart digital marketers love to sharpen their pencils while optimizing ad campaigns. But, as you will learn in this article, there is such a thing as over-sharpening your pencil to the point it breaks when you press on it, putting the entire campaign into a death spiral.

Marketing

5 Secrets to Mastering Your Niche That Will Give Your Competition a Run For Its Money

Follow these steps to unlock a competitive advantage in an underserved segment.

More Posts on Management

Management

Be a Coach, Not a Referee — How to be a Good Mentor and Manager from a Coaching Perspective

Good mentors are invested in improving the people who rely on them for guidance.

Business News

Companies Are 'Unbossing' the Workplace, and Millennial Managers Are Getting Axed

Middle-management positions accounted for almost one-third of layoffs in 2023.

Business Culture

How to Foster a Strong Culture With a Remote or International Workforce

A strong culture requires an intentional approach when teams aren't in the office.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Leadership

Five Coaching Techniques to Level Up Your Leadership Style

There's no one-size-fits-all approach to leading your company and developing your employees into effective leaders. However, if you're looking for a place to start, harnessing these coaching principles and techniques in your communication and mentorship can help you achieve those goals.

Management

Oreo Cookies Kept Crumbling. Here's How the Company Fixed the Problem — By Listening to Its Workers

Leaders need to listen to the employees on the front lines. Here are five ways to do that, and improve your organization.

Growing a Business

This CEO Says Prioritizing Purpose Over Profit Is Key to Consistent Growth and Sustainable Profit — Here's Why.

It's time you ask yourself as a leader if the business you are running is focused only on monetary gains or fulfills a larger purpose. This CEO explains the benefits of building a purpose-focused business that leads you toward consistent and sustainable profit.

Growing a Business

Why Remote Work and Offshore Talent Are Becoming Essential for Businesses

Demographic shifts could make remote work vital for businesses. Learn why demography is making offshore talent an essential resource.

Management

I Promoted My CMO to CPO. Here are 4 Unexpected Benefits That Came Out of It

Why it might be a good idea to have a Chief People Officer with a marketing background.

Leadership

You're Reading Body Language All Wrong — And It's Putting Your Next Business Deal On The Line. Decode Non-Verbal Cues By Following These 5 Steps.

In the intricate dance of business meeting negotiations, the nuances of communication become the fulcrum on which decisions balance. For the astute entrepreneur, understanding body language is not just a skill; it's an imperative. However, relying solely on isolated gestures can be deceptive. To truly harness the power of non-verbal cues, one must grasp the concept of "clusters."