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Marketing

India's Influencer Marketing Will Shoot Up To 34 Billion By 2026

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

News and Trends

Domestic PV Sales Up By 1.3% In April: SIAM

Above normal monsoon rainfall, policy continuity post-elections and government's push on manufacturing and infrastructure would propel the overall economic growth which would help in continuing the Auto sector's growth trajectory, said SIAM in its report

News and Trends

9Unicorns rebrands itself to 100Unicorns and launches Fund II

With this strategic move, 100Unicorns aims to fuel innovative companies and the rebranding will also mean a significant shift in the Indian startup ecosystem by reducing dependency on international funding sources.

News and Trends

GreenCell Mobility Secures ₹3 Billion in Financing To Reduce CO2 Emissions

The transaction marks the first-ever project financed by a Japanese bank in the e-mobility domain in India and is also SMBC's first project finance transaction in the sector for the APAC region.

News and Trends

Tata Power Establishes Over 220 RFID Enabled EV-Charging Points In Karnataka

Tata Power has also collaborated with renowned builders and societies like Brigade Gardenia and Divyashree Elan Homes (RWA).

News and Trends

Murugappa Group To Foray Into E-SCV, Plans To Invest INR 3,000 Crore On Evs

Once launched, the vehicle is expected to bring about a significant change in India's mid-mile and last-mile mobility sectors, due to its cutting edge technology, distinctive design, strong performance, and durable build quality.

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