How to Differentiate in Your Industry and More John T. Meyer, co-founder and CEO of data visualization company Lemonly, answers questions from followers via Facebook Live.
On this episode of Answers to Questions, Lemonly co-founder and CEO John T. Meyer addresses managing Facebook accounts, differentiating in a niche industry and more.
Business accounts on Facebook can be difficult to navigate because it's unclear whether all content must be sponsored. Meyer suggests posting a variety of content on Facebook, including video and visual content. Facebook can be great for targeting specific audiences, but it has its difficulties.
Meyer also comments that the challenge in a small, niche industry is always differentiation. You must position yourself in a way that appeals to a specific audience and goal. In summary, he says that "if your company is in a newer industry, before you can ever sell, you just have to educate."
Lastly, he looks back on the most useful courses he took in college.
Click play to hear more of Meyer's business wisdom.
Watch more videos from John T. Meyer on his YouTube channel here.
Related: When Should You Outsource Work? How Do You Stay Motivated? Click Play and Learn.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Click here to become a part of this growing video network.
