Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
Don't Let These Three PR Myths Stop You From Harnessing Its Power
While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.
We Are in an AI Arms Race. Here's How We Can Beat AI Bots and Fraud.
An explanation of how fraudsters use AI to game digital advertising platforms — and how constant AI innovation is key to combating them.
How This One Customer Service Hack Can Transform Your Business
Instead of examining all the options and offerings to add, consider what you should remove, redesign, and eliminate.
AI Marketing Is Flooding Social Media. Here's How to Make Sure You Don't Get Lost in the Robotic Noise.
Content overload from AI is the new normal. Marketing guru Mari Smithen shares strategies for navigating the AI revolution and getting your messaging across.
More Posts on Marketing
An Aggressive 1980s Marketing Campaign Made Many Americans Believe Cinco De Mayo Is Something It's Not. Are You One of Them?
Sixty percent of U.S. adults are incorrect about or unsure of the holiday's history.
So, TikTok is Getting Banned. What's Next?
While the prospect of a TikTok ban poses significant challenges, it also opens doors for alternative platforms to thrive.
When Your Company Hits This 'Critical Mark,' Big Investors and Private Equity Will Come Calling
Whether you're looking to sell or bring on bigger investors, this growth benchmark will get you in the room.
Struggling to Attract Local Customers to Your Business? Use These Digital Marketing Strategies to Increase Your Visibility.
Here's how entrepreneurs can effectively market their businesses using local SEO.
Tough Conversations With Clients — We've All Had Them. Here's How to Handle Them More Effectively.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here's how to navigate them successfully.
To Make Your First Million Dollars, Draw Up This Venn Diagram: 'You Want to Fall Right In the Middle. If You Do, I Think It'll Take 5 Years'
The hosts of 'My First Million' believe anyone can make it happen if they follow this formula.
This Chef Fled a War-Torn Country as a Child. Now She's Helping Other Refugees Rebuild Their Lives.
Chef Jennifer Sebasigari shares her journey to becoming a celebrity chef and how she works to empower other immigrant and refugee-led businesses.
Launching a New Product? You'll Struggle If You Don't Keep These 4 Positioning Lessons in Mind.
Here are four important positioning lessons from the "world's cheapest car."
Why Podcasting Can Now Boost Your Bottom Line More than Ever
This format boasts bigger-than-ever audience size and listenership advertiser enthusiasm, and now is the time to take advantage.
The Top 2 Reasons Amazon Sellers Fail
Starting an Amazon business? This is how to avoid the two mistakes I commonly see as an Amazon consultant and what to do instead.
Boost Your Business's Visibility in Local Search Results by Combining These 2 Key Strategies
Integrate local listing marketing and social media to enhance your business's visibility on Google.
