How to Hire a Webmaster How to size up and select a webmaster who can keep your site one step ahead.

In the web's early days, knowledge of HTML and an eye for graphics were all a webmaster needed to succeed. Now, a top-notch webmaster must be a jack-of-all-trades, excelling in server and application programming, graphics design, e-mail marketing, media development, site security, social media integration and more.

Here's what you should be looking for in an outstanding webmaster:

A diverse portfolio demonstrating knowledge and skills in visual design, web graphics and programming.