Entrepreneur Plus - Short White
For Subscribers

Orbotix: Where Mobile Apps and the Toy Industry Collide A startup that invented the world's first smartphone-controlled ball and that's just the beginning.

By John Patrick Pullen

Opinions expressed by Entrepreneur contributors are their own.

100 Brilliant Companies

Consider the ball. It's a toy to children, rolling prey to dogs and a crucial instrument to athletes.

But for Ian Bernstein and Adam Wilson, the 28-year-old founders of Denver-based Orbotix, it's the pinnacle of robotics and a prime example of how smartphones will one day interact with the world.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In