How One Celeb-centric Startup is Cashing in on the Guided Travel Sector A look at zozi's online platform that creates short adventure trips not available elsewhere.

Twenty people tore up Squaw Valley with Olympic gold-medal skier Jonny Moseley. National Geographic explorer Mireya Mayor led a small group on a wildlife "safari" through California's wine country. A group of thrill-seekers sharpened their whitewater skills in Nevada's Truckee River with world-record kayaker Tao Berman. These are the types of once-in-a-lifetime adventures, guided by celebrity gurus, that have helped drive zozi to rapidly multiplying revenue, backed by $11 million in venture funding.

T.J. Sassani of zozi is exploring discovery channels.