Ecommerce Giant Amazon Wants to Woo the Inventor Entrepreneurs The Seattle-based tech company is hiring to build an 'end-to-end platform for startups.'

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

In a world where you can crowdfund even your craziest idea and then build it yourself with a desktop 3-D printer, some of the hottest new gadgets, devices and technologies are coming from garage inventors.

Amazon knows this and is trying to attract those inventors and startups to its ecommerce platform. It's not exactly clear just what the Seattle-based tech ecommerce behemoth is building, but a couple of job applications first spotted by tech blog Re/code make vague references to building "the world's best end-to-end platform for startups."

Related: Amazon Is Bulking Up Its Secretive Hardware Lab in Pursuit of a Connected Home

One application for a Senior Manager of Product Management says that it is looking for an individual to be the lead in a new "large-scale" venture where the customer will be startup entrepreneurs.

The posting reads: "Are you inspired by inventors who develop and launch new products? Do you want to build the world's best end-to-end platform for startups? Do you see the opportunity to connect these entrepreneurs with Amazon's hundreds of millions of customers? If you live for these kinds of challenges, we've got the job for you!"

Related: Customized Ecommerce Meets 3-D Printing in Amazon's New Online Store

Another posting, this one looking for a Senior Software Development Engineer, seeks a candidate who is inspired by the potential of matching startup entrepreneurs with the Amazon customer base. The job description says that the candidate would be developing everything from distribution systems to customer-relations software.

This as-yet unspecified platform for startup inventors follows several other steps Amazon has taken already to cater to the inventor entrepreneur set. For example, the company operates both a 3-D printing online store and a wearable-technology online store. And last summer, it partnered with crowdfunding platform Indiegogo and engineering software company Autodesk to launch a "Maker Challenge" that coincided with the White House's Maker Faire, which promotes inventors.

Related: Alibaba Breaks Into U.S. Ecommerce Market With 11 Main

Amazon's inventor catnip project would fall into the same space as inventor product-development ecommerce sites like The Grommet and Grand Street. The latter was recently acquired by peer-to-peer ecommerce frontrunner Etsy.

Amazon's only comment was that it does not "comment on rumors and speculation."

Related: The Billionaires Who Gained and Lost the Most Money in 2014

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

'Boring' Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success

The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to embrace stability over hype.

Side Hustle

This Husband and Wife's 'Happy Accident' Side Hustle Hit $467,000 Revenue Fast — Now It Makes Over $1 Million a Year: 'We're Scrappy'

Charlene and Vince Li couldn't find the snack they wanted to see on the shelves, so they created it themselves.

Side Hustle

Dog-Lovers' Side Hustle 'Took Off Right Away' and Made More Than $30,000 a Month — Now It's About to Hit $2.3 Million

Childhood friends Teddy Tawil and Irving Fallas turned their passion for pets into a successful business.

Business News

JPMorgan CEO Jamie Dimon Says Only One Group Is Complaining About Returning to the Office

In a new interview, Dimon said remote work "doesn't work" and noted some JPMorgan employees were checking their phones while he was speaking in a meeting.

Business News

YouTuber MrBeast Makes More Money From His Side Hustle Than From His YouTube Videos

The 26-year-old creator has racked up hundreds of millions of views and subscribers on YouTube, but it isn't his main moneymaker.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.