Jane Porter: Page 3

Writer and editor

Jane Porter is a freelance writer and editor based in Brooklyn, NY. You can find more of her work at Janeroseporter.com

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Latest: Page 3

Starting a Business

10 Questions Every Entrepreneur Needs to Ask Suppliers

Consider this your vendor checklist, from costs and payment options to purchasing terms and sell-through. We've got you covered.

Growing a Business

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.

Marketing

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.

Marketing

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.

Growing a Business

10 Ways to Trim Shipping Costs

Small businesses can benefit from discount offers, regional carriers and hybrid delivery service.

Growing a Business

Five Retail Design Myths Debunked

Be creative in your store design and take a skeptical view of the conventional wisdom.