Tracey Wallace
Managing Editor of Bigcommerce
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Latest
7 Pitfalls to Avoid When Launching on Amazon (Infographic)
Your brand cannot afford to not be where shoppers are.
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
The Holy Grail of Profitable Shipping (Infographic)
Here's exactly how to determine which shipping offers work best for your margins.
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion
The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.
How the Recession Affected Entrepreneur Financing In the Best Way Possible
The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
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