Business Plans

Not sure how to craft your own business plans? Discover all you need to know from small business plans to examples and more.

Leadership

'We Were Just Constantly Getting Made Fun Of' — How Athletic Brewing Crushed an 'Enormous Stigma' to Craft an $800 Million Business

Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.

Leadership

She Wanted to Make Hand Sanitizer Sexy, Long Before the Pandemic. Here's How She Made It Into Sephora, and Sold 20 Million Bottles.

Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.

Leadership

His Online Community College Offers Classes from Ivy League Professors — And It's Free For 86% of Students

Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.

Leadership

Olipop Created a New Beverage Category. Now It's Nearing a Half Billion Dollars in Sales — and Knocking on the Door of Big Soda.

Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.

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Leadership

After Working at Google and Facebook, She Started a Company to Fight Forest Fires. Now The Government Is Her Customer.

Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.

Leadership

Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'

With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.

Leadership

Want Your Online Returns Picked Up From Your House? This Company Is Already Making It Happen In 40 U.S. Cities.

Optoro helps giant retailers like Ikea and Best Buy manage online returns. Now, CEO Amena Ali is rolling out their at-home pickup service.

Leadership

She Offered a New Solution to a Problem as Old as Humankind. Now She's Made Over $7 Million In Revenue.

Monica Williams and her cofounder Dana Roberts created RedDrop because they believed tween girls deserved a better experience of getting their periods.

Leadership

How Did a Hole-in-the-Wall Company Suddenly Pop Up, Like, Everywhere to the Tune of $100 Million? It's an Earful!

Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.

Leadership

When The FDA Changed a Rule, This College Dropout Tried Making a Common Medical Device for Cheap. Now He's In Walmart, With Over 1 Million Customers.

Ishan Patel saw a big business opportunity, and a way to change people's lives. But to get into the country's biggest retailer, his company Audien Hearing needed to jump through some serious hoops.

Leadership

This Serial Entrepreneur Had His Identity Stolen. It Led Him to Build a $1.5 Billion Company That Keeps Families Safe Online.

Hari Ravichandran's Aura helps its customers avoid situations like the one he found himself in 10 years ago.

Leadership

What Would You Tell a Therapist If You Were Anonymous? A Lot, This Founder Realized, and It Helped Her Raise $53 Million.

Zeera's audio app has the same clinical outcomes as one-on-one therapy, but is done anonymously, which makes more people want to seek out help.

Leadership

How Two Friends Turned a Passion for Jumping Into Freezing-Cold Water Into $100 Million in Revenue

Ryan Duey and Michael Garrett took the "ice bath" trend and turned it into the "cold plunge movement" with their company Plunge.

Leadership

It Started With a Simple Question: 'What Is Your Life's Purpose?' Now, Their Company Is In 500 Target Stores

Russell Gong and Achal Patel founded Cabinet Health with the belief that, "When you start to unpack where the actual social problem is, the business will follow."

Leadership

He Wanted to Create a New Way for Homeowners to Turn Their Equity Into Cash. He Ended Up Unlocking $1 Billion.

Traditionally, to get cash out of their home, owners had to apply for a loan or a line of credit and make monthly payments. With HomeTap, Jeffrey Glass created a less stressful, more accessible option.