Home > Columnists > Al Lautenslager

Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.
Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.
Make Your Website Famous
Marketing your site on and offline can be just as important as marketing your actual product or service.
Make Your Website Famous
Marketing your site on and offline can be just as important as marketing your actual product or service.
Communicate Your Benefits
Here's how to figure out what your benefits are and how to best relate them to your prospects.
Gaining a Competitive Advantage
What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
It's Not Too Late to Get Your Business on MySpace
Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.
Guerrilla Marketing for Your Retail Business
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.
Developing a Marketing Calendar
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.
What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.
What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.
Companywide Marketing Efforts
With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.
The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.
The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.
How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.
Write a Creative Marketing Plan in 7 Sentences
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
Write a Creative Marketing Plan in 7 Sentences
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.
In Your Face! 10 Crazy Marketing Stunts
Say it loud and proud with these funky, spunky, cheap ideas to get noticed.
99 Tips for Direct-Mail Marketing
Kick your marketing into high gear with these 99 ways to get customers to open your mail.
Land Customers With a Marketing Bribe
What's the secret to getting customer response? It's all about the offer.
Using Marketing in Your Sales Call
Learn why face-to-face marketing is the best way to sell your product.
Using Marketing in Your Sales Call
Learn why face-to-face marketing is the best way to sell your product.
Marketing Your Business With Your Mouth
Promote yourself to the masses by becoming an expert speaker at your target market's events.
Marketing Your Business With Your Mouth
Promote yourself to the masses by becoming an expert speaker at your target market's events.
33 Tips for Marketing Success
Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
Boost Sales With a TV Commercial
Take your business to the next level with this advice for navigating the television airwaves.
Standing Out Among All Other Marketing Efforts
Develop a memorable ad campaign with these creative ways to grab your customers' attention.