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Jeff Elgin:
Buying a Franchise

Column Archive
Obtaining Financial Results From Franchises
It's smart to investigate the average financial returns on franchise investments. But how do you find the numbers?
05/13/2002

Franchise Investment vs. Return
Figuring the ROI on a franchise opportunity isn't as easy as it sounds.
04/01/2002

Mandatory Marketing Programs
Franchisors say you have to pay marketing fees. But where is your money going?
03/11/2002

Franchising: What You're Actually "Buying"
And what happens when the contract runs out
02/11/2002

Franchise Terminology
Get a handle on the terms before you invest in any opportunity.
01/14/2002

What to Expect From a Franchisor
From training to marketing, here's a list of the assistance and support you should receive from a franchisor.
12/10/2001

Finding Franchise Financing
All you have to do is go to the bank, right? Wrong. First you must explore all your financing options.
11/12/2001

Franchise Advisory Boards: The Advantages
Why their existence bodes well for a franchise system
10/01/2001

Franchise Startup Costs
What do all those terms in the UFOC mean?
09/10/2001

Weighing Protected Territory Options
Bigger isn't necessarily better.
08/13/2001

Is That Franchise a Good Opportunity?
We can't say, but we'll tell you how to figure it out.
07/01/2001

How Much Money Can I Make?
Some franchisors are tight-lipped with this information, but there are ways to figure it out.
06/11/2001

Evaluating a Franchise Opportunity
You need advice, yes--but you need it from the right people.
05/14/2001

Nonnegotiable Franchise Agreements
Franchise agreements set in stone are often the best kind.
04/01/2001

Evaluating New Franchises
Proceed with even more caution.
03/12/2001

Don't Waste Your Time
The acid test for a good franchise opportunity
02/19/2001

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