Home > Columnists > Jennifer Shaheen

Give Your Website a Personal Touch
Use these 3 tips to connect with your online customers.
5 Questions to Ask Your Web Developer
If you want your site to work--and keep working--consider these factors before you build it.
Should You Buy a Prepackaged Website?
It's a great way to get started quickly, but consider these factors.
Be Selective With Your Social Networks
Make sure they're right for your business--and you have time to maintain them.
Build a Website in Blog's Clothing
Blog platforms are a cheap and easy way to build your brand online.
Learn the Basics of Social Media
Reach out to a whole new customer base by knowing the ins and outs of online communities.