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Famous Last Words
If you've found yourself uttering any of these statements, your business could be in trouble.
Why Most Ads Fail
Most ads aren't written to persuade; they're written not to offend.
The Advertising Medium Is Not the Message
Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Is Low Traffic Holding You Back?
Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
Ads That Push the Envelope
To get noticed, create a controversial ad campaign--complaints and all.
Is a Super Bowl Ad Really Worth the Cost?
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Why Aren't Your Ads Working?
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
Advertising Trends: Pushing Past Media Overload
Take a look at how technology has changed the business advertising landscape and how to get through to today’s savvy consumers.
Ad Writing Made Easy
If you know how to make a sales pitch, you know how to write an ad.
Creating Radio Ads That Stand Out
Try these tips to break free of background noise and get a strong response from listeners.
How to Track Ad Results
3 strategies for determining if you're spending your advertising dollars wisely
The Trick to Old-School Advertising
Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
The New Frontier of Advertising
Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
10 Unusual Ways to Advertise
Create an ad that'll stick with your customers long after they see it.
Creating Memorable Business Signs
Make your business signs stand out with these proven attention-grabbing tips.
The Future of Ad Writing
The latest advertising trend is here. Is your ad campaign up-to-date?
Choosing the Right Advertisement For Your Business
Create an ad that does your business justice with this advice from our advertising expert.
The Best Advertising Money Can Buy
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
Does Your Local Business Need a Website?
If you want to attract customers, the answer's a no-brainer.
4 Keys to Direct Response Marketing
Increase the effectiveness of your advertising message by directly relating to your customers.
5 Tips for Reaching the Rich
Put your product into the hands of the wealthy with these surefire ways to get your company noticed.
The No. 1 Rule in Advertising
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.
Making Your Advertising Message Stand Out
In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
The Benefits of Counter-Branding
When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
How to Write Ads That Build Brands
Keep these five tips in mind when developing a campaign to cement your brand image.
How to Hire a Great Ad Writer
Tips for finding the perfect pitch person for your business
Secrets to Writing Better Ads
5 easy ways to capture the attention of your prospects
Wow Customers With Your Ads
Try these tips for writing copy sure to draw a crowd.
Targeting the Next Generation
Your business can't market to baby boomers forever. A new demographic is emerging, and paying attention to it could benefit your business.