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Building Brand Value the Playboy Way
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Create Vocal Brand Advocates
7 steps to a successful advertising campaign.
5 Myths That Kill Marketing Copy
If you're going it alone, avoid these pitfalls.
A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.
10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
A Marketer's Sharpest Tool: The Copywriting Outline
Your message will lose some of its power if you don't take the time to get organized upfront.
10 Advertising Words to Avoid in 2009
Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Copywriting Grammar Ain't Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Evade the Copywriting Text Trap
Use these 5 tips to give buzz words the boot and focus on actionable messages.
Appeal to Consumers' Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.
Make Customer Testimonials Meaningful
Bring out the value of your product or service with compelling user reviews.
Misleading Marketing Copy
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.