Definition: A small, enclosed stand from which merchandise is sold, often
placed in the common area of a shopping center or public concourse
Kiosks have become familiar sights in American malls, selling
everything from inexpensive gift items to pricey jewelry and
artwork. They make mall space affordable for the small-business
owner, and mall operators benefit from extra rent and a wider
variety of merchandise.
Kiosks have contributed to one of the hottest trends in
retailing--temporary tenants. Some of these are seasonal businesses
that only need to be open for a limited time. For example, a
specialty candy shop may open just before Christmas, remain open
through Valentine's Day, Easter and Mother's Day, then close for
the remainder of the year. But many other kiosk operators can run
their businesses year round, selling anything from hot dogs to
sunglasses, from men's ties to T-shirts.
The most popular site for a temporary operation is a busy mall,
but many operators are also finding success in airports and other
transportation facilities, at sporting events, and at other
creative venues limited only by their imagination and ability to
strike a deal with the property manager.
For many entrepreneurs who dream of breaking into retail,
opening a shop is cost-prohibitive--but a kiosk can be a low-cost
profitable possibility. You might also want to consider using a
kiosk to test your product in a retail setting before making the
larger investment in a traditional store. Styles range from simple
to elaborate; whatever you choose, be sure it's attractive, well
lit and functional.