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The HoneyBaked Ham Co. & Cafe

Specialty hams & turkeys/cafe

Background

Founded: 1957 Franchising since: 1998
After inventing the spiral slicer, Harry Hoenselaar founded The HoneyBaked Ham Co. and Cafe in 1957. Family-owned and operated for three generations, the company has more than 300 locations in the United States. Incorporated in 1974, the Atlanta-based company has a catalog division, corporate sales businesses and a temporary holiday store system. The company purchased The Hickory Ham Co. and its 40 franchise stores.

In addition to its sweetly glazed ham, the company offers HoneyBaked turkey breast, side dishes, cheesecake, key lime pie and sandwiches. HoneyBaked Ham offers a corporate gift-giving program, employee recognition options, and catered meals for holidays and business functions.

5445 Triangle Pkwy., #400
Norcross, Georgia 30092
Phone:
(678)966-3234


Franchisor is a privately-held company with 125 employee(s); 12 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 170 0 0 4
2007 110 0 0 270
2006 100 0 0 280
2005 80 0 0 290

Where Seeking Franchisees
In the U.S. Alabama, Arizona, Colorado, Delaware, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, Nevada, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, Virginia, Washington, Wisconsin, Wyoming

Exclusive territories available.
Territory size: Negotiable

Costs and Fees

Total investment: $266.5K-389.1K
Franchise fee: $30K
Ongoing royalty fee: 5-6%
Term of agreement: 7 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $100K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 7 - 10
  • Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Rankings

Franchise 500® rank:
#370 (2006); #440 (2005);


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