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Once Upon A Child

New & used children's clothing, equipment, furniture, toys

Background

Founded: 1984 Franchising since: 1992
Founded in 1984 in Columbus, Ohio, Once Upon A Child specializes in selling new and used children's clothes, toys, furniture and equipment. Franchises were first offered in 1992. The company is owned by Winmark (formerly Grow Biz), which also franchises Music Go Round, Plato's Closet, and Play It Again Sports.
605 Hwy. 109 N., # 400
Minneapolis, Minnesota 55441
Phone:
(800)592-8049/ (763)520-8490


Franchisor has 100 employee(s); 5 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 211 23 0 0
2008 208 23 0 0
2007 203 20 0 0
2006 189 19 0 0
2005 189 19 0 1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada

Exclusive territories available.
Territory size: 5-mile radius

Costs and Fees

Total investment: $170K-264K
Franchise fee: $25K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $200K
Cash liquidity requirement: $51K-79.2K
Business Experience:
  • General business experience
  • Marketing skills

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 3 - 5
  • Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks

Rankings

Franchise 500® rank:
#197 (2009); #226 (2008); #362 (2007); #408 (2006); #364 (2005);

Ranked #1 in category in:
2008; 2005;

America's Top Global Franchises:
#152 (2009); #192 (2008);


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