Flowerama of America

Founded: 1966 Franchising since: 1972
Founded by Maurice Frink in 1967 and based in Waterloo, Iowa, Flowerama of America began franchising in 1972.

3165 W. Airline Hwy. Waterloo, Iowa 50703

Phone: (319)291-6004

Franchisor is a privately-held company with 40 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2008	87	0	0	14
2007	97	0	0	14
2006	96	0	0	12
2005	87	0	0	12

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Total investment: $209K-411K Franchise fee: $35K

Ongoing royalty fee: 5% Term of agreement: 20 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	No
Payroll	No	Yes

Qualifications
Cash liquidity requirement: $50K

Operations

• 18% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 8 - 10
• Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 4-6 weeks
• At franchisee's location: 1-2 weeks
• Continued field training & support

Ongoing Support

• Newsletter
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks

Franchise 500® rank:
#292 (2007); #329 (2006); #280 (2005);