Marketing - Page 3
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
After This LGBTQ Couple Lost Their Jobs Within 30 Days of Each Other, They Started a Business — With Goats. It Led to More Than $150 Million.
Josh Kilmer-Purcell and Brent Ridge bought a farm in upstate New York as a weekend getaway — but a series of unexpected events led to a global brand.
Why Storytelling Beats Bullet Points and Facts Every Time
Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember.
At Age 23, He Started a Side Hustle While on Welfare. It Led to a 7-Figure Business and a Stay on Richard Branson's Private Island.
Josh Turner launched a side project after he was fired — and it led to a lucrative business that gives back.
6 Social Media Trends Defining Gen Z's Shopping Behavior
The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.
More Posts on Marketing
How to Turn Big Business Moments Into Lasting Brand Momentum
Big moments like launches and funding rounds are just the beginning. The real ROI comes from what you do next.
AI Is an Incredible Customer Service Asset — But It's Not Flawless. Here's How to Avoid 4 Common Mistakes.
AI is revolutionizing customer service in 2025, offering speed, personalization and efficiency. But to avoid frustrating users, businesses must ensure the following things.
How to Handle Negative Feedback and Turn Bad Reviews Into Great News For Your Business
Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business.
74% of Entrepreneurs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company's Growth.
Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.
Why This Sports Festival Might Be the Most Ambitious Live Event in America
Fanatics Fest is redefining live sports events by blending culture, entertainment and fan experiences into an immersive festival unlike anything the sports world has seen.
How to Tell If Your Marketing Is Driving Real Business Results
Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business landscape.
I've Helped Over 1,000 Brands With Their Marketing — Here Are 11 Social Media Secrets Every Business Should Be Using in 2025
I've spent years working with thousands of brands across industries. If you're a business owner looking to get more out of your social efforts without wasting time or money, you're in the right place.
Content Without Strategy Is Boring Noise — Here's Why Clear Messaging Is Your Startup's Most Overlooked Growth Lever
Without a clear content strategy, even the best ideas will fail.
Don't Wait For Customers to Find You — Here's How to Go to Them Instead
In today's hyper-connected world, passive customer engagement is no longer enough — businesses must proactively deliver timely, relevant value within customers' existing digital journeys to truly stand out.
Selling as a Founder Is Brutal — It Was Also the Reason We Reached $400M in Revenue
Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.
Substack Just Launched a $20 Million Fund — Here's What It Means for the Future of Creator Control
Substack's $20 million creator fund is a clear signal that creator ownership and control are becoming the new standard. As platforms shift and algorithms change, creators are reclaiming their audiences, their income and their digital identities.
