Company Background
Robert Wright, Jonas Bevacqua, Charlie Moothart and Ronnie Ghenender collaborated together through a common love of music and fashion. In 1999, the founders combined their eclectic tastes into Lifted Research Group, better known as LRG. The independent clothing company has branded the underground hip-hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company's success has been the result of listening to their passions instead of their pockets.