Promo Power
A little freebie goes a long way toward promoting customer and employee loyalty.
The power of "free" is undeniable. For proof, attend
any trade show. Although you'll see traffic at booths
exhibiting the latest products, there's even more traffic at
booths giving away free stuff. The same can be said for businesses
with well-thought-out incentive programs. You're sure to sense
heightened morale and productivity in offices that reward employees
for jobs well-done.
But while recipients of both promotional products and employee
incentives view the items as free stuff, such freebies are distinct
from each other. Promotional items are hot products used as
giveaways to your customers or potential customers. Anything your
logo will fit on is fair game-mousepads, coffee mugs, Frisbees,
etc. No matter how practical or creative you are when choosing the
item, all promotional products serve the same purpose: to generate
name recognition and customer goodwill.
Employee incentives are used internally rather than externally.
Instead of presenting gifts to your customers to encourage their
business, you use incentives to reward your employees for working
hard and achieving their goals. Employee incentives are usually
more extravagant than promotional products and are meant to show
appreciation for your employees' efforts. Can the two ever be
the same? Sometimes. While you'd never hand your employees
stress balls after the successful completion of a project, it's
not that uncommon to give them sweatshirts boasting a company
logo.
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