High on Life
Genuine enthusiasm translates to good business in any language.
Hyon Bradford's happiness may be easily visible, but her
true success lies hidden in the pages of her life. As a teenager,
Bradford came to the United States from South Korea. She graduated
from college, but married young and took on the role of homemaker.
When she later divorced, she faced the intimidating task of
entering the work force.
Owning and operating a cosmetology business for 11 years helped
Bradford gain financial independence, but it wasn't until 2002,
when she purchased a Profit-Tell International franchise in
Fairfax, Virginia, that she discovered purpose in her life. As a
franchisee, Bradford, 47, sells marketing tools such as on-hold
advertising, voice-activated Web sites and talking newsletters to
businesses.
Unlike the services she sells, her life is rarely on hold, as
indicated by her projected 2004 sales of $100,000. Bradford is
always busy contacting businesses and giving presentations to
potential customers. "I'll always be active," she
says. "That's my nature, and I'm happy."
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Bradford's personality has helped her overcome her fears of
doing business in a language other than her own. To avoid negative
first impressions, she forgoes the phone whenever possible and
instead goes door-to-door. "Once they see me, they notice the
person rather than the language barrier," she says.
As soon as a deal is made, Bradford transforms into a
technician. Standing on a ladder in heels and a skirt, she installs
the equipment right then and there, much to her clients'
surprise. "They're amused at how I do it," she says.
"It's not about money; it's [about] accomplishment. It
feels great."