Bright Ideas
Spark your marketing genius by reading what other innovative entrepreneurs are up to.
What clever marketing methods are entrepreneurs using to
differentiate themselves? This new column will uncover a few each
month to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal by
putting Trivial Pursuit Cards on every table. (OK, who played
TV's Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome a
knee-jerk rejection: "Sir, before you slam the door on me and
go back to watching that Seinfeld rerun . . . ."
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SEEN: A kitchen designer sends out a "garage
gourmet" survival basket of goodies on the stressful
demolition day of a client's remodeling project.
SEEN: A hot teen boutique takes a bunch of tops off
hangers and slings them onto hooks, neatly messy, like a kid's
closet--the better to make it feel like home.
Jerry Fisher is Entrepreneur's "Ad
Wisdom" columnist.