It's All in Your Head
Feeling optimistic or pessimistic about the state of the economy? Uncertain times like these can really mess with your mind. Here's what other entrepreneurs are doing to keep it together--and keep moving ahead.
It's surreal-and exhausting-to ponder how much our country
has been through over the past five years. The dotcom boom. The
controversial 2000 presidential election. The dotcom bust. 9/11.
Enron. Iraq. Janet's "wardrobe malfunction." The list
goes on.
These strange times can mess with an entrepreneur's head. As
we hit the midpoint of the first decade of the new millennium,
chances are you're either feeling exceedingly optimistic or
somewhat pessimistic about how things are going.
There are plenty of people on both sides of the fence. Economic
pessimists point to disappointing job-growth figures, an increasing
number of bankruptcies, shaky consumer confidence and anemic
investment as indications that the times are bad and getting worse.
As of September, 724,320 job cuts had been announced-higher than
every year-end total prior to 2001, according to Chicago-based
global outplacement firm Challenger, Gray & Christmas Inc. The
Economic Cycle Research Institute, an independent forecasting group
in New York City that releases a weekly report gauging growth in
the overall economy, concluded economic growth fell to an 81-week
low this past October as mortgage applications slowed and more
people filed initial jobless claims.
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"I have never been so pessimistic in making any [economic]
forecast since 1981-82," says Robert H. Parks, economist and
professor of finance at Pace University in New York City, and
author of Unlocking the Secrets of Wall Street. Parks
doesn't see evidence of a sustained economic recovery. Instead,
he sees the specter of rampant asset inflation concerning housing
and stocks, skyrocketing deficits, and a war with no end in sight.
"The biggest single problem of the business community [in
2005] will be uncertainty," he says. "Trying to make a
small business blossom over the next 18 months is going to be a
very rough job."
Economic optimists, on the other hand, point to 11 straight
quarters of economic growth, low inflation and interest rates that
remain at historic lows as signs that the times are good and
getting better. So while the job market may not be growing as
quickly as expected, it is still growing.
SurePayroll-a Skokie, Illinois-based national provider
of payroll services exclusively for small businesses-collects
hiring and wage data from its 13,000 clients, and estimates that
although the average small-business paycheck has dropped 3.3
percent year-to-date, the average head count grew from 5.5 to 5.6
employees between the second and third quarters of 2004.
"Hiring has increased at small businesses across the
country," says Michael Alter, president of SurePayroll,
"which bodes well for saying the economy is
recovering."
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