More Resources

Soap Star

The positive vibes are flowing, and everyone's pitching in at this funky soap city.

"The secret to our success is to hire positive, untraditional thinkers," says Emily Voth, 39, who launched Indigo Wild eight years ago with the Zum Bar, a $5.25 handmade goat's milk soap. This year, sales from Indigo Wild's unisex line of pure, herb-infused soaps, spritzers and oils will near the $5 million mark.

Early on, Voth met a marketing challenge by enlisting an agency to introduce Indigo Wild into pop culture. But she says the company's cachet blossoms from an internal ingredient--the "good karma" employees generate at Indigo Wild's funky soap city, a converted Kansas City, Missouri, warehouse. There, in a free-flowing, throw-the-book-away atmosphere, Voth says she doesn't lead--she follows an energy stream as 35 employees pour creativity into products, sales and development. "We call it our 'mojo tree,'" she says, and when cultivated, "positive reactions branch out from a single seed."


Marketplace

Learn how to distribute a press release

Try our new online printing. theupsstore.com/print
Today on Entrepreneur
Current Issue
Brewing Big (With a Micro Soul)
After 18 years of growth and with annual revenue about to break $100 million, Kim Jordan still maintains New Belgium's freewheeling spirit.
Magazine Resources
Entrepreneur Connect
Resource Centers
Where Business Gets Done
Revisit the lost art of the meeting, the pitch, the presentation and the all important handshake to close the deal.

Insurance Center
Review your company's needs, save on workers' comp, protect your business from lawsuits and more.

Startup How-To Guides
Step-by-step guides to launching your business.

Commercial Vehicle Center
Get the right ride for your business.


Sign Up for the Latest in:
e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business

E-mail*
Zip Code*