Tee Time
Make sense of the global economy by riding the coattails of a T-shirt.
Globalization is a hot-button topic that generates strong
feelings along with images of boarded-up, independent businesses in
America and exploitative sweatshops overseas. But what exactly is
it? In The Travels of a T-Shirt in the Global
Economy (Wiley, $29.95), Georgetown University business
professor Pietra Rivoli chronicles the round-the-world odyssey of a
T-shirt, from Texas cotton-growers to an African used-clothing
bazaar, to reveal how the planetary economy really works.
Along the way, we see how entrepreneurial U.S. farmers team with
government-sponsored researchers--and take advantage of subsidies
and trade barriers--to dominate world cotton production. Migrant
workers from Chinese family farms tell why they regard low-wage
jobs in Shanghai sewing factories as golden opportunities. And only
in that African used-clothing bazaar do we encounter a truly free
market where entrepreneurs--perhaps including some future tycoons
of the 21st century--utterly rely on pure business skills and
instinct. Whether you feel hurt or helped by globalization,
you'll certainly understand it better after reading this
fascinating account.
Stiff Competition
Next time you sit down for a sales presentation with a new
prospect, realize that a third party is looking over your shoulder:
your competition. How can you get rid of them? Sales consultant
Randy Schwantz provides an answer in How to Get Your Competition Fired (Without Saying
Anything Bad About Them) (Wiley, $24.95). Schwantz's
sales process, which he dubs "The Wedge," promises to
reliably unseat entrenched suppliers and make their customers
yours. Starting with proposing an ideal picture your competition is
unlikely to meet, Schwantz reveals a subtle yet simple process for
getting prospects to practically demand to buy from you.
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Mark Henricks is Entrepreneur's "Staff
Smarts" columnist.