Reanimators <em>Creepy</em> and <em>Eerie</em>, the graphic 1960s horror comic books, were deader than dead--until the Braun twins came along.

"I saw my first Creepy when I was 7," says Dan Braun, who grew up in New York City in the 1960s. "The werewolf on the cover gave me nightmares for years."

It also stirred an obsession for Dan and his identical twin, Josh. Spending their allowance on comic books from then on, they developed a fascination with the Creepy and Eerie titles, whose visuals were gorier and story lines more lurid than any other in the horror genre. That's because Creepy and Eerie sidestepped the industry's self-censorship by calling themselves magazines instead of comic books.