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Editor's Picks
Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.
Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.
The Multicultural Media Boom
Why you need to include multicultural media sources in your PR efforts
Anchor Your Networking with Strong Relationships
Use strategic associations to keep your business afloat during economic storms.
How to Create a Marketing Plan
Introduction to Creating a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
More Articles
Tag Yourself
Help your business become 'it' with a great tagline.
10 Ways to Waste Your Time in a Networking Group
Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Create Vocal Brand Advocates
7 steps to a successful advertising campaign.
Ditch Your Desperation Marketing
When it comes to the perfect pitch, sometimes less is more.
5 Franchise Marketing Essentials
Look for these qualities before you make an investment.
10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.
Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.
Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.
A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.
Get the Most From Your Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
The Perfect Formula to Build Your Brand
Product + Expert + Promise = Brand
Ramp Up Marketing in a Downturn
5 ways to save money and still get your message heard.