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Read All About It
Newsflash! Here's how to reach newspaper readers in print, online or both.
Rule of Thumb
Make sure your message is loud and clear by following the 10/20/30 rule of Powerpoint.
Make Customer Testimonials Meaningful
Bring out the value of your product or service with compelling user reviews.
Local Motion
Whether they’re web hits or phone calls, leads are going local with Yodle.
7 Ways to Stretch Your Marketing Budget
Stretch your marketing dollars and boost your bottom line.
Expert Marketing Advice
Marketing Columnist
Get step-by-step help in developing your marketing strategies. Kim offers practical advice you can implement immediately.
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How to Create a Marketing Plan
Introduction to Creating a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
More Articles
Get Your Copy WriteExpert tips for writing great letters, ads, brochures and more without professional help
Nostalgia SellsThe oldies but goodies of baby boomers are all the rage.
5 Hidden Benefits of Designing It YourselfCreating your company logo will reflect the core message you want to send to your customers.
No More "Me Too" MarketingBefore you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Finding the Right Price for Your Retail ProductsMost retailers use a 50 percent markup, but be certain you calculate yours correctly.
Misleading Marketing Copy You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
The Perfect Presentation: Follow-upIn the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
The Perfect Presentation: AppearanceIn part 5 of a 6-week series, we share our tips for dressing to impress.
The Perfect Presentation: PracticeIn part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
The Perfect Presentation: SpeakingIn part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
The Perfect Presentation: TechnologyIn part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
The Perfect Presentation: MaterialsIn part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.