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Which Ad Strategy Works for You?
Rev up your ROI by choosing the best medium for your message.

E-mail Marketing Still Works
Social media has its place, but e-mail remains the king of online relationship marketing.

Reverse Your Fortune With Sound Marketing
When you know your market, your product will sell itself.

Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.

What's the Pulse of Your Market?
Surveys and polls give e-mail marketers a read on customers' needs

Avoid Green Backlash
These 5 tips will help you succeed in an increasingly skeptical market.

You Can't Beat Habit
Learning how to alter customers' routines likely means making significant changes to your own.

Selling to Kids? Hold the Meat
Reach kids by simplifying their options.

5 Ways to Jump-Start Your Market Research
When launching a new company, researching the market is a must. Here's how to get started.

7 Non-Verbal Cues and What They (Probably) Mean
Body language experts translate common gestures into business vernacular.

Tap Into the Boomer Market
Baby boomers: 76 million strong and a force to be reckoned with.

How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.

10 Must-Click Websites
Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

How to Address Consumer Fear...
As it becomes the new reality

Best Startup Markets for 2009
If you're looking to capitalize on the next big thing, it's all about knowing where to look and how to treat your customers. Here are 4 booming markets to keep an eye on this year.

Crowdsourcing: Free Problem-Solving for Your Biz
Tapping the masses for brighter ideas and bigger margins

How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.

10 Tips for Getting Your Business on Reality TV
From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.

4 Ways to Kill a Deal in Brazil
Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.

Generate Buzz about Your Business
Sometimes buzz happens. Most times, however, you need to create it.

The "Unblinging" Of Millennials
The generation is affected by current conditions, but members will stay true to their characteristics.

DNA Testing: A Growth Market
The barriers to entry are daunting, but the DNA market provides opportunities.

5 Ways to Kill a Great Marketing Plan
Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.

Brand Makeovers: 3 Lessons in Reinvention
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.

3 Ways to Kill a Deal in India
Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.

Be Your Own Trend Spotter
Preparing for the future is easier if you know what's coming.

3 Ways to Kill a Deal in China
Why should you fight over the bill during a Chinese business dinner? Read on to find out.

Entrepreneurs Need Social Networking
Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.

Use Your Words
Put Google AdWords to work, and watch the customers--and sales--click in.