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Marketing Materials

Do Your Videos Command Attention?
Use these expert tips to create content that gets you noticed.

5 Myths That Kill Marketing Copy
If you're going it alone, avoid these pitfalls.

Creating a Great Business Card
Success is in the cards when you've got business cards that convey the right message.

Your Brand’s True Colors
Learn what the colors you use say about your business.

Look Big, Sell Big
Use these branding tactics to give your small company a big, professional image.

How to Create a Logo
With a well-designed logo, potential clients can instantly discover how your business can serve them.

Create Marketing Materials With Your Salespeople in Mind
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.

Make a Great First Impression
You never get a second chance to grab your audience’s attention, so give center stage to a headline that really turns heads.

5 Tips for Professional Marketing Materials
Ensure that your "literature" grows alongside your company with these insider tips.

How to Create a Direct Marketing Campaign
Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.

Designing A Logo
Make your mark with a memorable business logo.

The ABCs of Print and Web File Formats
When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.

Create a Winning Flier
Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.

Choosing the Right Image for Your Business
Take this quiz to determine which type of graphic image would best represent your company.

What Not to Do When Designing Marketing Pieces Yourself
Avoid these 10 design disasters when you're creating your own materials.

5 Cardinal Rules of Logo Design
Follow these guidelines to create the best logo for your company.

8 Image-Building Tips
Put a positive spin on sales by creating a professional image.

Selecting Stationery
Choose letter-perfect stationery to convey a professional business image.

Designing Your Sign
Create signage that catches customers' attention.

Personalizing Your Customer Communications
A little technology can go a long way toward enhancing your customers' experience by personalizing your marketing materials.

Words to the Wise
Has your marketing copy lost its punch? Kick it up a notch with these words that work.

Get Your Direct Mail Noticed
Take your marketing into the next dimension with dimensional mailers.

Attract More Business With Direct-Mail Postcards
It's powerful—and affordable. So put direct mail to work for you now.

Creating the Ultimate Package Design
When it comes to boxing up your product, don't cut any corners.