Marketing
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown
BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.
This Critical But Misunderstood Strategy Can Help Your Business Grow — Here's How to Use It the Right Way
Learn how to use founder branding to make your company (not yourself) the industry-dominating name.
Should You Use Hypertargeting in Your Marketing Plan? Take These 7 Steps to Find Out
Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.
I Was a Buyer for Target and Watched Many Brands Go Bankrupt. Here's the Dark Side of Landing on 10,000 Shelves.
Founders often think about retail benchmarks all wrong. Once they realize their mistake, it's too late.
More Posts on Marketing
How a 'Finance Guy' and 'Restaurant Guy' Joined Forces to Invest in Over 55 Companies
Branded Hospitality's unique blend of friendship, investment focus and a 'it takes a village' mindset is helping brands grow with purpose.
People Will Soon Search the Internet with Images, Not Text — Here's Why It Matters for Your Business
Visual search is reshaping SEO, and businesses must optimize images and metadata to stay visible.
This Mom Used an 'Overlooked' Ingredient to Grow a 6-Figure Side Hustle From Her Kitchen: 'Like an Intensive MBA Program'
Kate Banks, 55, received a Christmas gift that inspired her small business.
There's No Need to Hire a Professional Photo Editor for Your Business When You Have Luminar Neo
It comes with six add-on packages with presets and filters.
If You're Not Using Chatbots, You're Letting Customers Down. Here's Why.
Discover how chatbots can broaden your company's reach and increase efficiency in customer service.
This Is What a $300 Million TikTok Strategy Looks Like
Glow Recipe has mastered the social media sales funnel, and they're opening their playbook.
How I Replaced a $2,000-a-Month SEO Agency and Built My Own Growth System as a Solo Founder
15 proven tactics I used to grow my startup's visibility and backlinks — without writing a single cold email.
Free Webinar | April 30: Maximize Your Marketing Impact on a Shoestring Budget
Join Nilofer Vahora, CMO of amika, on April 30th for an exclusive session on leveraging cost-effective marketing strategies that deliver big results without breaking the bank. Register now!
People Are Reselling This Trader Joe's Item for $500 Online
Trader Joe's viral mini tote bags have once again put shoppers in a buying frenzy.
Free Webinar | May 1: How to Create Stories That Elevate Your Brand
Join us May 1 for a high-impact workshop and discover how you can turn simple ideas into scroll-stopping videos that connect with your audience and grow your brand.
How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions
Here's how to craft stories that make buyers choose you over competitors.
