Yelp Listings, Reviews to Be Featured in Yahoo Search Results With the partnership, Yahoo's data on local businesses is about to get a lot more detailed.

By Jason Fell

If you use Yahoo to search for local businesses, your search results are about to get a lot more detailed. The tech giant is partnering with customer review site Yelp to integrate the site's business listings and review data into Yahoo's search engine.

So, if you're walking around your neighborhood and looking for a local coffee shop, Yahoo's search engine could soon provide more than just a link to the business's website -- including the shop's address, hours and some customer reviews.

News of the partnership was unveiled last week at a Yahoo employee meeting, The Wall Street Journal reported. A Yelp spokesperson declined to comment about the partnership.

The deal with Yelp could help differentiate Yahoo's search engine from Google's and Microsoft's Bing, according to the WSJ report. While Yahoo and Microsoft's search results differ, the companies have a partnership whereby Microsoft manages the technology platforms that deliver the algorithmic and paid search results for both companies.

Related: At Yahoo, a $42 Million Change of Heart

Jason Fell

Entrepreneur Staff

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Here's the Exact Amount of Money You Need to Be Wealthy, According to a Charles Schwab Survey

Financial service giant Charles Schwab's annual Modern Wealth Survey reveals some eye-popping numbers.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Meta Invests Billions in World's Largest Eyewear Company After Ray-Ban Smart Glasses Success

The deal arrives one month after Meta debuted new Oakley Meta AI smart glasses in partnership with the eyewear company.

Business News

Elon Musk Gives One-Sentence Response to Linda Yaccarino Stepping Down as CEO of X

Linda Yaccarino announced on Tuesday that she was leaving her role as X's chief executive.